Bus advertising is a cost effective, smart way of getting your brand out there. With routes across the UK, you can have access to audiences in every kind of environment, whether that’s big cities or rural locations.
Our expert planning tools and links with media owners enable us to plan effective campaigns that travel with your audience, for a smart spin on hitting vehicular traffic.
of London commuters prefer Buses with advertising
Bus Advertising in the UK can reach over 48 million on average each week
2.2 billion bus trips made in London alone on average each year
Over 70% of respondents recall seeing a wrapped bus within the last 3 month
Bus advertising is an ideal out of home format to utilise in any marketing or recruitment campaign for Educational establishments.
With operators throughout the country, bus advertising gives you the ability to reach audiences in their immediate areas, as well as the ability to target neighbouring towns or cities.
From regional and national campaigns, from the Police to the NHS, buses are a tried and tested method of communicating with a large audience as they go about their daily routine.
With operators providing local and national coverage, reaching the right audience is the easy part.
Given its affinity with the general public’s day to day lives, bus advertising in the retail and services sector has long been a main component for a most campaigns.
Bus formats can deliver a successful campaign due to the different format features and its ability to relay your message on a national or local scale.
Bus has one of the best dwell times. The longer people have to sit with your message, the better chance of recognition and recall. And the beauty of bus advertising is that it’s seen by all road users, including people in cars.
Flexible as well as hardworking, you can pick and choose bus formats to target specific audiences. Whether your audience is more likely to be following in a car, catching a bus and seeing messages in the shelter, or walking along a busy street with standstill traffic.
You’ll find it hard to beat the reach bus advertising offers. The sheer number of miles each route stretches across, along with the hours on the road mean that your message will be out there, travelling a large distance for a small budget.
Giving you unbeatable access to commuters, bus stops and shelters have high dwell times to help you get your message across. This, along with endless creative possibilities make bus stops a no-brainer for impactful, coverage campaigns.
A massive 24ft long by 6ft high, T-sides and Mega T-sides are one way to cause a stir. And because your message is elevated above street level, it’s the perfect way to draw the eye in cluttered city environments.
Running across the side of single decker buses, streetliners effectively target pedestrians in the noisiest retail locations. Elevated and clearly visible, they’re a tried and tested way of shouting louder in busy locations.
If you need to go big, supersides are the way to do it with style. 20ft long and high impact, they dominate double decker buses, giving you influential positioning in city and town centres.
For hard-to-reach audiences, headliners are the king of bus formats. Placed inside the buses themselves, they not only have great dwell time, they also grab attention and put your brand front and centre.
Flexible and hard-to-miss, bus rears and mega rears give you a range of options to suit your budget across both single decker and double decker buses. Even better, they grab attention with both commuters and motorists.
Buying Bus Advertising can be a daunting task, with some marketing execs and agencies believing it to be too expensive for their marketing budget. Add to this the many options, environments and formats to choose from the process can often seem overwhelming. So in order to help Monster Outdoor has decided to provide you with the following overview of how the process works.
Contact our team who will be happy to help.
Freephone: 0330 1331371
Email Hello@monsteroutdoor.co
Use our online form
Lets talk about your business, your target market, marketing objectives, product or brand and ultimately what you are trying to achieve. We will raise points regarding targeting; local, regional or national. Advise on the creative; is it right for the format and environment. Ultimately this conversation is to establish what we need to start building your campaign.
Exactly how it sounds.. Your proposal will meet your business needs and budget with detailed recommendations. This step is convenient and simple – we select the most effective formats, locations and times for you.
Once we have delivered your proposal, we will inform you of exactly how many people will be seeing your campaign, dwell times and how outdoor advertising has worked for companies like yours. We can give you examples of ROIs and brand recognition.
