First Buses are one of the UK’s largest operators running a fifth of local bus services outside London and a fleet of over 6,000 buses. They provide bus services in 40 of the UK’s largest towns and cities including two thirds of the UK’s 15 largest conurbations. This makes first buses and ideal operator to help advertises reach local communities whilst providing great value for small to medium campaigns.
1.6 million passengers per day
Serves two thirds of the UK’s 15 largest conurbations
2.2 billion bus trips made in London alone on average each year
One of the largest bus operators in the UK with over 5000 buses
Popular Advertising Sectors
First Bus is an ideal operator to utilise in any bus advertising campaign for Educational Establishments. It operates in a huge number of communities, including 40 of the country’s largest towns and cities giving advertisers the ability to reach audiences in their immediate areas as well as target neighbouring towns or cities.
From regional and national campaigns, from the Police to the NHS, buses are a tried and tested method of communicating with a large audience as they go about their daily routine.
With operators providing local and national coverage, reaching the right audience is the easy part.
Given its affinity with the general public’s day to day lives, bus advertising in the retail and services sector has long been a main component for a most campaigns.
Bus formats can deliver a successful campaign due to the different format features and its ability to relay your message on a national or local scale.
Popular Advertising Formats
Bus Rears & Mega Rears
Flexible and hard-to-miss, bus rears and mega rears give you a range of options to suit your budget across both single decker and double decker buses.
T Sides & Mega T Sides
A massive 24ft long by 6ft high, T-sides and Mega T-sides are one way to cause a stir.
Running across the side of single decker buses, streetliners effectively target pedestrians in the noisiest retail locations.
a buying guide
Buying Bus Advertising can be a daunting task, with some marketing execs and agencies believing it to be too expensive for their marketing budget. Add to this the many options, environments and formats to choose from the process can often seem overwhelming. So in order to help Monster Outdoor has decided to provide you with the following overview of how the process works.
ideas & objectives
Lets talk about your business, your target market, marketing objectives, product or brand and ultimately what you are trying to achieve. Ultimately this conversation is to establish what we need to start building your campaign.
Exactly how it sounds.. Your proposal will meet your business needs and budget with detailed recommendations. This step is convenient and simple – we select the most effective formats, locations and times for you.
Once we have delivered your proposal, we will inform you of exactly how many people will be seeing your campaign, dwell times and how outdoor advertising has worked for companies like yours. We can give you examples of ROIs and brand recognition.
Get in Touch
After meeting Monster Outdoor and seeing their vans, I was impressed with their production support, route mapping and post-campaign analysis. We went on to use Monster for our full summer marketing campaign. Combining artwork, music and video, we maximised our campaign and went to places other advertising can’t reach.Gemma DunnBradford College
We wanted to create a real buzz around Spectre, the latest James Bond film, in the local area. Monster’s quality screens meant we could broadcast visually stunning pictures along with great audio. Through proximity targeting we successfully grabbed people’s attention and we’d definitely use the team at Monster again.Martin RobertsCineworld
We ran a campaign with Monster Outdoor to actively promote a 15% instore discount and drive footfall to our Preston store. Monster delivered a tactical local campaign, visiting high footfall areas like Deepdale Stadium and retail parks. This boosted the promotion, and we were thrilled with the results.Irfaan MuradAl Murad Tiles
We always look for innovative ways to reach our donors, people want to know they are supporting those in need. Ramadan is such an important month and we wanted to try something new and make an impact.Tufail HussainIslamic Relief