With three new soup flavours ready to launch, Baxter’s objective was to target Manchester and London.
The main aim was to get the new flavours in the hands of consumers. Teaming up with Baxter’s we placed our tri-sided digivans in high footfall locations like train stations and supermarkets. The Baxter’s team were placed in key areas, giving out samples of the soups. We drove our vans around the main routes of each city to compliment the campaign and boost awareness.
Our vans extended the reach of the campaign from beyond the locations where Baxter’s team were based. The client was thrilled with the extra PR it gave them, and the added attention it drew to their teams.