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The Brief

CIB is one the construction industry’s leading agency. They had partnered with Monster Outdoor in building a PR campaign for Time for Timber. The objective was to build brand awareness on how timber construction supports the economy and gets us to Net Zero by 2050.

The Proposal

We had targeted Bank Station, one of London’s busiest station, connecting the Central Line, Northern Line and Waterloo and City Line.

The campaign included using DX48, a full motion display across the platform, and Lift and Escalator Panels across the station for 2 weeks.

The Outcome

The campaign was a success targeting Londoners across the business district, with eye-catching full motion displays targeting commuters as they wait on the platform and LEPs targeting commuters as they enter/exit the platform.