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The Brief

Hidden Voices is a charity based in Bradford that uses art to raise awareness of important issues. Working alongside Monster Outdoor, they tasked us with creating a mural to showcase the true spirit of Bradford.

The Proposal

The creative focused on “what Bradford means to us.” By creating a piece of art that gave back to the city, we demonstrated just how diverse, colourful, inclusive and hopeful the people of Braford are. Through spreading these messages of positivity and pride it generated PR and talkability on a huge scale.

The Outcome

The mural caused a PR stir on social channels, with 18k organic views over 3 days, and over 200 Facebook shares. On Instagram, it was featured on top pages, and achieved a reach of over 500k impressions.