IWF is a UK charity that fights against the availability of child sexual abuse images and videos both in the UK and across the world. The brief was to raise public awareness of their work in Cambridge, the city they are based.
A targeted local campaign in Cambridge enabled us to give IWF additional publicity and increased public awareness. We cherry-picked a range of formats to build frequency and fame, including bus rears, bus passenger panels and digital 6 sheets.
The combination of formats gave IWF the standout it needed over two weeks, reaching thousands of people over ta short period.