The Brief
RPC HOMES has teamed up with Monster Outdoor to deliver a highly targeted and regional outdoor advertising campaign to help increase awareness of local listings.
RPC specialise in the sale of Land & New Homes throughout Kent, South East London and Sussex. RPC homes were looking to raise awareness of new listings to potential home buyers in the south east with particular focus on potential first time buyers in the immediate and surrounding areas.
The Proposal
We provided RPC homes with a local rail station advertising campaign utilising high dwell formats. This gave the ability to target commuters as they make their daily journey with ads positioned on both platforms offering maximum coverage.
The Outcome
The campaign received a positive response, attendance to local auctions and listings receiving above normal interest for the period compared to year on year figures.
