Tobi Adegboyega’s PR team contacted us to create awareness around a website launch for him. The primary objective was to use billboard advertising to drive traffic to the website and create awareness around the website launch.
We had a specific geographical target for the campaign, and a need to target high footfall sites for maximum exposure. We selected fame building sites at Westfield Stratford, Europe’s largest shopping mall and home to West Ham Stadium.
To give the campaign the impetus it needed, we selected the Meridian Steps Digital Billboard, positioned right outside the Stratford station.
The campaign delivered the numbers in terms of footfall and drew the eye with the outstanding creative developed specifically for the site.