Requirements

Bradford College needed an innovative and tightly targeted medium to raise awareness of their 2017 November Open Day.

The solution

Our digi ad van could actively meet the brief with its audio and visual capabilities, coupled with the ability to operate within Bradford city centre. This gave the client big impact in hard-to-reach places. The digi ad van followed a timed and targeted brief, with three LED screens playing at peak times of the day at 10 carefully chosen locations.

Outcome

Each location had a positive response, with members of the public asking the driver about the Open Day and taking photos of the van. These locations were visited frequently during the Bradford College promotion with their promotional video playing on all screens, and the client loved the look and quality of the campaign.

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