Requirements

Islamic Relief are a faith-based humanitarian charity and have been providing aid for over 20 years. The charity have made a difference across the globe and wanted to increase donations in the Holy month of Ramadan. It’s a month where Muslims fast all around the world and are encouraged to give money to charity to increase their rewards. It’s an important month, and Islamic Relief wanted to target donors.

The solution

We toured across the United Kingdom and selected locations where we knew there would be donors at key locations and busy periods. We attended Taraweeh prayers (night prayers during Ramadan) in London, Birmingham, Bradford, Manchester and many more cities.

Outcome

Islamic Relief saw an increase in donations and managed to raise awareness about their appeals and show how many people they are supporting around the world.
Tufail Hussain, Deputy Director and Head of Fundraising at Islamic Relief: “We always look for innovative ways to reach our donors, people want to know they are supporting those in need. Ramadan is such an important month and we wanted to try something new and make an impact.”

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