Requirements

Sefton Council were trying tackle a big problem with fly tipping. They used our digital ad van to create awareness of their tough fly tipping penalty.

The solution

Our digi ad vans enhanced the awareness of the penalty in key areas. Our insightful meetings with Sefton Council revealed that most fly tippers weren’t malicious. The problem was with awareness and understanding. Our campaign provided people with the chance to think about their actions and helped them to understand the consequences. The campaign actively promoted the idea that reducing litter was an important aspect for health and safety, and the appearance of the local area.

Outcome

The campaign was a huge success and the client loved it. The digital ad van also appeared in the local newspaper. This offered us extra promotion when it came to letting people know of the council’s new marketing campaign.