Requirements

V Festival tried something different last year. They required Monster Displays to help them target the thousands of festival-goers during the Parklife festival in Manchester. The key here was well-targeted and relevant advertising. We knew that we were addressing a huge target audience, but we also knew that people were there to listen to music and have a good time. Being pushy wasn’t the best approach, so we tried something different, engaging and fun.

The solution

Instead of pushing a corporate message, we encourage festival-goers to dance around our digital ad van, engaging with people on a personal, human level. We know the unique things in life are what entice people, and we had entire queues waving and paying attention to our adverts. Take a look at our video here to see how much people loved the quirky novelty of the ad van.

Outcome

Virgin festival promoters loved the campaign and the fun engagement it offered.

Watch the video