Billboard advertising is a highly effective and cost-efficient way to reach your target audience. Billboards have been used for decades to advertise products, services, and events, and they are still a popular and impactful way to get your message across. In this article, we’ll share 10 of our all-time favourite billboard advertising examples, and discuss why they were so successful.
10 of Our All-time Favourite Billboard Advertising Examples
1: Coca-Cola’s “Share a Coke” Campaign
Coca-Cola’s “Share a Coke” campaign was a huge hit, with billboards featuring the brand’s iconic logo and people’s names. The idea was to encourage people to share a Coke with a friend, family member or loved one, and it worked. People were so excited to see their name on a billboard that they shared pictures on social media, which increased brand awareness and generated a lot of buzz.
2: Monster’s “Find Better” Campaign
Monster is a leading online job search platform, and their “Find Better” campaign was designed to inspire people to find better jobs. Billboards featured bold graphics and compelling messaging, making it hard for people to ignore. The campaign was a huge success, with job seekers visiting the Monster website to start their search.
3: Nike’s “Just Do It” Campaign
Nike’s “Just Do It” campaign is one of the most iconic advertising campaigns of all time, and billboards were a big part of it. With bold graphics and a powerful message, the billboards inspired people to take action and get moving. This campaign has been running for over 30 years and it’s still going strong, proving just how effective billboard advertising can be.
4: Piccadilly Circus 3D Advertising Billboard
The Piccadilly Circus billboard in London is one of the most famous billboards in the world, and it’s also one of the most innovative. The billboard features a 3D display, which is a cutting-edge technology that makes the ad more eye-catching and memorable.
5: 7UP’s “Feels Good to be You” Campaign
7UP’s “Feels Good to be You” campaign was designed to make people feel good about themselves. Billboards featured colourful graphics and inspiring messages, which resonated with people and made them feel good. This campaign was a huge success, with 7UP sales increasing as a result.
6: McDonald’s “I’m Lovin’ It” Campaign
McDonald’s “I’m Lovin’ It” campaign is one of the most memorable billboard campaigns of all time. The billboards featured bright colours and playful graphics, making it hard for people to ignore. This campaign was a huge success, with people visiting McDonald’s to try their food and see the billboards for themselves.
7: Gatorade’s “Beat the Heat” Campaign
Gatorade’s “Beat the Heat” campaign was designed to help people stay hydrated during the hot summer months. Billboards featured bold graphics and a powerful message, making it hard for people to ignore. This campaign was a huge success, with people buying Gatorade to stay hydrated during the hot weather.
8: Pepsi’s “Refresh Everything” Campaign
Pepsi’s “Refresh Everything” campaign was designed to refresh people’s minds and bodies. Billboards featured bright colours and a powerful message, making it hard for people to ignore. This campaign was a huge success, with people buying Pepsi to refresh themselves.
9: Red Bull’s “Red Bull Gives You Wings” Campaign
Red Bull’s “Red Bull Gives You Wings” campaign was designed to inspire people to be more active and adventurous. Billboards featured bold graphics and a powerful message, making it hard for people to ignore.
Visa’s “Everywhere You Want to Be” Campaign
Visa’s “Everywhere You Want to Be” campaign was designed to showcase the versatility of their card, and how it can be used all over the world. Billboards featured beautiful imagery and a powerful message, making it hard for people to ignore. This campaign was a huge success, with people using their Visa cards to travel the world and experience all that life has to offer.
Summary
These are just a few of the many successful billboard advertising campaigns out there. As you can see, billboard advertising can be a highly effective way to reach your target audience, and it’s cost-efficient too. If you’re considering billboard advertising for your next campaign, these examples should give you some inspiration and show you what’s possible.
