Birmingham Ormiston Academy is an independent state funded academy for 14- to 19-year-olds, with a curriculum designed to for those with talents in the specialist subjects. Their motto is “Imagine Everything”. Applicants select a pathway, which will occupy the majority of the curriculum time (16 hours); additional subjects and programmes are also available.

The Brief

Birmingham Ormiston Academy and Monster Outdoor take centre stage as we launch their regional drive to help raise awareness of their unique professional performance musical theatre foundation course.

The Proposal

Monster Outdoor adopted bus rear panels for the campaign. These were chosen because of the high value and coverage attributes. The targeting was aimed at key bus depots within the Birmingham area.

The Outcome

At the date of posting the campaign is still ongoing.

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