Kirklees college has teamed up with Monster Outdoor to deliver a multiple format outdoor advertising campaign to help increase enrolment to the college in the run up to this years exam results.

The Brief

Kirklees College were looking for a reliable and tightly targeted OOH campaign to raise awareness of the college in the immediate and surrounding areas.

The Proposal

Reviewing their creative and desired results, we provided Kirklees with a multi format campaign. By utilising bus stops & stations we would reach their desired audience and age in environments that experience large dwell times. These were supported using our mobile digital billboards thus maximising the visual impact of the creative.

The Outcome

The campaign received a positive response with website traffic receiving a significant boost from users in the desired Geo locations The vans specifically had a positive response, with members of the public asking the driver about the college.

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