Kirklees College were looking for a reliable and tightly targeted OOH campaign to raise awareness of the college in the immediate and surrounding areas.
Reviewing their creative and desired results, we provided Kirklees with a multi format campaign. By utilising bus stops & stations we would reach their desired audience and age in environments that experience large dwell times. These were supported using our mobile digital billboards thus maximising the visual impact of the creative.
The campaign received a positive response with website traffic receiving a significant boost from users in the desired Geo locations The vans specifically had a positive response, with members of the public asking the driver about the college.