TechFest 2019 contacted us to help raise awareness of their event within the immediate area in order to increase footfall. The event is one of the Tech industries highlights drawing attendees and speakers from all over the world keen to discuss the latest developments and industry standards in their respective fields of IT.
The Brief
The hosts of TechFest, Node4 contacted us looking for a highly reliable method of increasing footfall to the event. They wanted to draw from the large pool of professionals working within IT as well as commuters within the immediate vicinity of the event itself.
The Proposal
We decided on a short burst tube advertising campaign utilising high frequency London underground stations Bank and Old street allowing us to take advantage of the well placed traditional back lit 4 sheet.
The Outcome
The campaign was part of a wider drive to raise numbers attending the event and achieved just that, with this years Techfest being the largest yet and the attracting significant numbers and generating a buzz online and various b2b orientated SM platforms.
