If you’re looking for a hard-working format that makes big waves with commuters, rail is a clever solution. With rail stations across the UK, it’s easy to build a campaign with coverage, and a range of innovative formats opens the doors to creative possibilities.
Whether you’re looking to get as much exposure as you can, or stay location-specific with big impact, rail ticks all the boxes for hitting commuters at busy locations.
1.7 billion train journeys taken in 2018
Rail audience is affluent and influential with 75% ABC1 and 57% business decision makers
of rail commuters use the same station on a weekly basis, giving brands the opportunity to repeatedly reinforce their message
Commuters experience high dwell times, allowing the time for your message to be absorbed.
The UK Rail Network is an ideal out of home environment to utilise in any recruitment campaign. It offers unrivalled access to commuters twice a day for extended dwell times.
With stations throughout the country, rail advertising gives you the ability to reach your audiences in their immediate areas, as well as the ability to target neighbouring towns or cities.
Train stations are synonymous with people taking day trips, extended city breaks and family holidays. This makes the UK Rail Network a great opportunity to reach your target with your message.
With a variety of formats available, advertisers are allowed greater creative freedom which is ideal for promoting locations or events as a destination.
Stations are no longer simply places to travel through. Train stations have become a convenient place to shop for surrounding communities, and an ideal place for meeting up for drinks and dinner when socialising.
Train advertising formats can deliver a successful campaign due to its ability to relay your message on a national or local scale.
Rail is a sure-fire way of reaching commuters, but it’s also a powerful route to capturing the attention of a leisure audience. For brands looking to compete in that space, it makes rail a strong advertising platform.
Business audiences are notoriously hard-to-reach. To make a statement in such a tough marketplace, you need the right format to deliver cut-through, Rail gives you unbeatable access to large numbers of business travellers, every day of the week.
Scalable and smart, rail has the ability to add touch-points to your campaigns on a level to suit your vision and budget. Whether that’s focus is on a single station, or a package across the UK.
1016 mm x 1524 mm.
Budget-friendly, coverage building, and effective at capturing attention, rail station 4-sheets are the base of many campaigns, from advertisers in the local marketplace, right through to global powerhouses.
1200 mm x 1800 mm.
Placed in key locations around train, tram and rail stations, 6 sheets are hard to miss. Thanks to high dwell times and busy footfall, they’re a reliable way of capturing attention. Posters and digital options on platforms, concourses, and by ticket machines enable you can play around with creative executions too.
6096 mm x 3048 mm.
48 sheets are hard to ignore at the best of times. Place one in a high dwell time location like a train station and they give you even more visual impact. Perfect for putting your message up big and bold, it will earn you extra attention even in busy stations.
Varied sizes available.
Displayed on the interior of carriages, passenger panels communicate brand messages at eye-level for extra noticeability. Longer journey times mean greater dwell times, which result in the audience retaining more information.
Simply inescapable.
You can’t enter a station without walking through a ticket gateway. By placing your advert on these points in a customer’s journey, you’ll be in full view of all commuter’s as they pass. Highly visible and smart to boot.
Available as a network of digital screens, these landscape digital screens offer unrivalled, big appeal as some of the UK’s busiest stations, including London, Birmingham, Edinburgh, Manchester and Liverpool.
