Rail advertising that keeps your brand on track.
We plan your train advertising, so you don’t have to.
If you’re looking for a hard-working format that reaches commuters, rail advertising is a clever solution. With stations across the UK, it’s easy to build a campaign with coverage, with huge creative possibilities.
Whether you’re looking to get as much exposure as you can or stay location-specific with big impact, rail advertising ticks all the boxes for hitting commuters at busy locations.
Who’s using train advertising?
Rail is an ideal outdoor advertising environment for any recruitment campaign. It offers unrivalled access to commuters twice a day for extended dwell times.
With stations throughout the country, rail advertising gives you the ability to reach your audiences in their immediate areas, as well as the ability to target neighbouring towns or cities.
UK train stations are synonymous with people taking day trips, extended city breaks and family holidays. This makes rail a great way to reach audiences with targeted messages.
With a variety of formats available, advertisers have the creative freedom to promote locations or events in an eye-catching way.
Stations are no longer simply places to travel through. Their shops, eateries and bars are a convenient place for people to shop and socialise.
Train advertising formats can deliver impactful campaigns with the flexibility to tailor your planning to a national or local scale.
Train journeys taken in the UK every year.
The average dwell time in the rail environment. This leads to greater levels of recall for ads, the brand and the message.
60% of rail commuters use the same station on a weekly basis, giving brands the opportunity to repeatedly reinforce their message
Rail audience is affluent and influential with 75% ABC1 and 57% business decision makers
Reach even futher
Why choose rail advertising?
Commuter and Leisure
Rail advertising is a sure-fire way of reaching commuters, but it’s also a powerful way to capture leisure audiences. For brands looking to compete in that space, it makes rail a strong outdoor advertising platform.
Business audiences are notoriously hard-to-reach. To make a statement in such a tough marketplace, you need the right format to deliver cut-through, Rail advertising gives you unbeatable access to large numbers of business travellers, every day of the week.
Scalable and smart, train advertising adds campaign touchpoints that meet your vision and budget. Whether that’s a focus is on a single station or an outdoor advertising package across the UK.
Rail Advertising Formats
Budget-friendly, coverage building, and effective at capturing attention, rail advertising 4-sheets are the base of many campaigns, from businesses in the local marketplace, right through to global powerhouses.
In key locations around train, tram and rail stations, 6 sheets are hard to miss. With high dwell times and busy footfall, they deliver the numbers. And posters or digital displays on platforms, concourses, and by ticket machines enable you to play with creative executions.
48 sheets are hard to ignore. Place one in a high dwell time location like a train station and they give you even more visual impact. Perfect for putting your message up big and bold, it will earn you extra attention even in busy stations.
Displayed on the interior of carriages, passenger panels communicate brand messages at eye-level for extra noticeability. Longer journeys mean greater dwell times, which result in the audience retaining more information.
You can’t enter a station without walking through a ticket gateway. By placing your train advertising on these points in a customer’s journey, you’ll be in full view of all rail commuters as they pass.
Available as a network of digital displays, these landscape LED screens to offer unrivalled, big appeal as some of the UK’s busiest stations, including London, Birmingham, Edinburgh, Manchester and Liverpool.
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