Rail, Train & Tram Advertising

CAPTURE COMMUTERS ACROSS THE UK

Advertising That Stays On Track

If you’re looking for a hard-working format that makes big waves with commuters, rail is a clever solution. With rail stations across the UK, it’s easy to build a campaign with coverage, and a range of innovative formats opens the doors to creative possibilities.

Whether you’re looking to get as much exposure as you can, or stay location-specific with big impact, rail ticks all the boxes for hitting commuters at busy locations.

Visibility

1.7 billion train journeys taken in 2018

Audience

Rail audience is affluent and influential with 75% ABC1 and 57% business decision makers

Frequency

Dwell Time

Commuters experience high dwell times, allowing the time for your message to be absorbed.

Popular Advertising Sectors

Recruitment Sector

The UK Rail Network is an ideal out of home environment to utilise in any recruitment campaign. It offers unrivalled access to commuters twice a day for extended dwell times.

With stations throughout the country, rail advertising gives you the ability to reach your audiences in their immediate areas, as well as the ability to target neighbouring towns or cities.

 

Tourism Sector

Train stations are synonymous with people taking day trips, extended city breaks and family holidays. This makes the UK Rail Network a great opportunity to reach your target with your message.

With a variety of formats available advertisers are allowed greater creative freedom which is ideal for promoting locations or events as a destination.

 

Retail Sector

Stations are no longer simply places to travel through. train stations have become a convenient place to shop for surrounding communities, and an ideal place for meeting up for drinks and dinner when socialising.

Train advertising formats can deliver a successful campaign due to its ability to relay your message on a national or local scale.

 

Commuter and Leisure

Rail is a sure-fire way of reaching commuters, but it’s also a powerful route to capturing the attention of a leisure audience. For brands looking to compete in that space, it makes rail a strong advertising platform.

Business Audiences

Business audiences are notoriously hard-to-reach. To make a statement in such a tough marketplace, you need the right format to deliver cut-through, Rail gives you unbeatable access to large numbers of business travellers, every day of the week.

Big Reach

Scalable and smart, rail has the ability to add touch-points to your campaigns on a level to suit your vision and budget. Whether that’s focus is on a single station, or a package across the UK.

Rail Advertising…

a buying guide

Buying train and train station advertising can be a daunting task, with some marketing execs and agencies believing it to be too expensive for their marketing budget. Add to this the many options, environments and formats to choose from the process can often seem overwhelming. So in order to help Monster Outdoor has decided to provide you with the following overview of how the process works.

Step 1

drop us a line

Contact our team who will be happy to help.

Freephone: 0330 1331371

Email Hello@monsteroutdoor.co

Use our online form

Step 2

ideas & objectives

Lets talk about your business, your target market, marketing objectives, product or brand and ultimately what you are trying to achieve. We will raise points regarding targeting; local, regional or national. Advise on the creative; is it right for the format and environment. Ultimately this conversation is to establish what we need to start building your campaign.

Step 3

recommendations

Exactly how it sounds.. Your proposal will meet your business needs and budget with detailed recommendations. This step is convenient and simple – we select the most effective formats, locations and times for you.

 

Step 4

benefits

Once we have delivered your proposal, we will inform you of exactly how many people will be seeing your campaign, dwell times and how outdoor advertising has worked for companies like yours. We can give you examples of ROIs and brand recognition.

 

Rail Advertising Formats

4 Sheets

1016 mm x 1524 mm.

Budget-friendly, coverage building, and effective at capturing attention, rail station 4-sheets are the base of many campaigns, from advertisers in the local marketplace, right through to global powerhouses.

 

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Digital 6 Sheets

1200 mm x 1800 mm.

Placed in key locations around train, tram and rail stations, 6 sheets are hard to miss. Thanks to high dwell times and busy footfall, they’re a reliable way of capturing attention. Posters and digital options on platforms, concourses, and by ticket machines enable you can play around with creative executions too.

 

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48 Sheets

6096 mm x 3048 mm.

48 sheets are hard to ignore at the best of times. Place one in a high dwell time location like a train station and they give you even more visual impact. Perfect for putting your message up big and bold, it will earn you extra attention even in busy stations.

 

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Passenger Panels

Varied sizes available.

Displayed on the interior of carriages, passenger panels communicate brand messages at eye-level for extra noticeability. Longer journey times mean greater dwell times, which result in the audience retaining more information.

 

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Ticket Gateways

Simply inescapable.

You can’t enter a station without walking through a ticket gateway. By placing your advert on these points in a customer’s journey, you’ll be in full view of all commuter’s as they pass. Highly visible and smart to boot.

 

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Transvision

Available as a network of digital screens, these landscape digital screens offer unrivalled, big appeal as some of the UK’s busiest stations, including London, Birmingham, Edinburgh, Manchester and Liverpool.

 

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Get in Touch

 

After meeting Monster Outdoor and seeing their vans, I was impressed with their production support, route mapping and post-campaign analysis. We went on to use Monster for our full summer marketing campaign. Combining artwork, music and video, we maximised our campaign and went to places other advertising can’t reach.

Gemma Dunn

We wanted to create a real buzz around Spectre, the latest James Bond film, in the local area. Monster’s quality screens meant we could broadcast visually stunning pictures along with great audio. Through proximity targeting we successfully grabbed people’s attention and we’d definitely use the team at Monster again.

Martin RobertsCineworld

We ran a campaign with Monster Outdoor to actively promote a 15% instore discount and drive footfall to our Preston store. Monster delivered a tactical local campaign, visiting high footfall areas like Deepdale Stadium and retail parks. This boosted the promotion, and we were thrilled with the results.

Irfaan Murad

We always look for innovative ways to reach our donors, people want to know they are supporting those in need. Ramadan is such an important month and we wanted to try something new and make an impact.

Tufail Hussain

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