Tube Digital Screen Advertising
Motion catches the eye in a static environment. Digital screens on the Underground deliver video, animation, and dynamic content to 5 million daily passengers who are standing still with nothing else to watch. No print costs. Daypart targeting. Creative swaps in hours, not weeks. Programmatic buying available. Campaigns from £1,000 per screen for 2 weeks.
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Print Costs
Why Go Digital on the Tube
Four reasons digital screens outperform static in certain situations. And one honest reason why sometimes static is still better.
Your eye goes to the moving thing. That is biology, not marketing theory. In a tube station where everything else is static walls and floor tiles, a digital screen with motion stands out immediately. Research puts digital OOH at 2.5x the visual engagement of static equivalents. Underground, where the audience is captive and bored, that advantage is even bigger.
Show a coffee ad at 7am, a lunch offer at noon, an entertainment promo at 6pm. Different creative for weekdays versus weekends. This contextual relevance makes a real difference to engagement. A static poster shows the same thing 24/7 regardless of who is looking. Digital lets you match the message to the moment. Not every screen supports this, but most premium positions do.
Running a sale that just went live? Content uploaded in hours. Launching a new product mid-campaign? Swap the creative. No reprinting, no reinstallation, no wasted materials. You can A/B test different headlines across different stations and see which performs. Try doing that with paper posters. This flexibility is especially valuable for brands with fast-moving messaging or seasonal offers.
Static tube campaigns carry print production costs on top of the media spend. Digital eliminates that entirely. Your content is a file that gets uploaded electronically. Saving £50 to £150 per panel on print might not sound like much, but across a 20-screen campaign it adds up fast. That money goes back into buying more screen time or funding the video production itself.
The Honest Caveat
Digital screens share rotation with other advertisers. Your ad plays for 10 seconds, then someone else's, then yours again. Static panels give you 100% share of voice, 24/7. If you need constant, uninterrupted presence at a specific station, static might actually be the smarter buy. We will tell you which is right for your campaign. Plenty of our clients run digital at flagship stations and static everywhere else. There is no one-size-fits-all answer.
Digital Tube Formats
Six digital formats across the network. Ranging from affordable D6 screens to premium cross-track projections. Here is what each one actually does.
Cross-Track Projections (XTP)
From £2,500 / 2 weeks
The big one. Large-format digital displays on the wall opposite the platform, staring directly at every waiting passenger. Full video, vibrant colours, impossible to miss. Available at Kings Cross, Oxford Circus, Bank, Waterloo, and other premium stations. This is the format people think of when they picture digital tube advertising. Premium pricing but the impact justifies it for the right campaign.
Digital Escalator Panels (DEP)
From £2,000 / week
Digital screens along escalator runs at major stations. Video and animation right beside passengers as they travel up or down. Daypart targeting supported. Available at Kings Cross, Oxford Circus, Canary Wharf, Victoria, and a handful of other high-footfall locations. Sequential digital panels on a single escalator create something genuinely immersive. Covered in detail on our escalator panels page.
Platform Edge Screens
From £1,000 / 2 weeks
Digital screens along the platform edge at eye level. Passengers face them directly while waiting for trains. Part of TfL's ongoing digital upgrade, so more stations are getting these every quarter. Animated content supported. Good mid-range digital option that balances cost with platform-level visibility. Ask us for the current station list as it expands regularly.
Ticket Hall D6 Screens
From £800 / 2 weeks
Portrait digital screens in station ticket halls and concourses. The most widely available digital format on the network with screens at a broad range of stations. Animated content, daypart targeting. These are the entry-level digital format on the tube. Good reach, accessible pricing, and available at stations where the bigger premium formats do not exist yet.
Digital Gateway Screens
From £1,200 / 2 weeks
HD screens near ticket gate areas. Every passenger entering or leaving the station walks past them. Combine the unavoidable positioning of ticket gate advertising with the creative flexibility of digital. Video and animation supported. Being rolled out at more stations as TfL upgrades infrastructure. Strong complement to physical gate wraps.
Programmatic DOOH
Flexible budgets
Buy tube digital screens programmatically through DSPs. Target specific screens, times, and audiences. Set flexible budgets. Optimise in real time. Good for brands already running programmatic digital who want to extend into the physical tube environment without committing to big upfront spends. Campaign minimums are lower than traditional direct bookings. We can manage this for you or work alongside your programmatic team.
Best Stations for Digital Tube Ads
Digital screens are concentrated at the busiest, most commercially important stations. Not every station has them. The ones that do tend to be the high-footfall Zone 1 stations where TfL and Global have invested in digital infrastructure. Here are the top picks.
TfL keeps adding new digital positions. We track every new installation as it comes online and can advise on the latest inventory. If a station you want does not have digital yet, we will tell you when it is expected and recommend the best alternative in the meantime.
Kings Cross St Pancras
90M+ annualBusiest station on the network. Most comprehensive digital setup: XTP screens, DEPs on all major escalators, D6s throughout ticket halls, digital gateways. Six tube lines plus mainline and Eurostar. The audience is everything from London commuters to international business travellers. If you only pick one station for digital, this is probably it.
Oxford Circus
85M+ annualHeart of the West End. Premium digital positions including XTP, DEPs, and D6 screens. The audience is shoppers, tourists, professionals, and entertainment seekers. People in spending mode. Retail, fashion, beauty, and consumer brands perform especially well here. Demand for digital positions is consistently high, so book early.
Waterloo
95M+ annualOne of Europe's busiest interchanges. Tube, mainline rail, buses all converge. Extensive digital advertising across multiple areas. Long-distance commuters from Surrey, Hampshire, and the south coast alongside local Londoners. The sheer volume of daily passes makes Waterloo one of the highest-reach digital stations available.
Bank / Monument
70M+ annualFinancial heart of the City. Recently upgraded with new digital infrastructure. Weekday audience is overwhelmingly high-income finance and professional services workers. B2B, fintech, recruitment, and professional services brands see excellent results here. Weekend footfall drops significantly, so weekday-only digital buys can be smart.
Liverpool Street
75M+ annualCity of London gateway. Connects to Stansted Airport and East Anglia. Multiple digital formats across the station complex. City workers plus growing tech influence from nearby Shoreditch and the Silicon Roundabout. A strong second City station alongside Bank for campaigns targeting London's financial and tech sectors.
Canary Wharf
50M+ annualLondon's second financial centre. Modern station architecture with premium digital throughout. The audience is overwhelmingly high earners at HSBC, Barclays, JP Morgan, and similar. Smaller total footfall than Zone 1 megastations but arguably the highest per-capita spending power of any station on the network.
Digital Tube Advertising Costs
Real 2026 pricing ranges. XTP and DEPs are the premium end. D6 screens and programmatic are the accessible entry points.
Cross-Track Digital (XTP)
Premium Zone 1 Stations
£2,500 - £8,000 / 2 weeks
Digital Escalator Panel (DEP)
Major Stations
£2,000 - £10,000 / week
Platform Edge Digital
Zone 1-2 Stations
£1,000 - £3,000 / 2 weeks
Ticket Hall D6 Screen
Network Wide
£800 - £2,500 / 2 weeks
Digital Gateway Screen
Premium Stations
£1,200 - £4,000 / 2 weeks
Multi-Screen Package
5+ Screens
£5,000 - £25,000 / 2 weeks
Programmatic DOOH
TfL Network
From £500 (flexible)
Media costs only. No print production needed. Creative design and video production quoted separately if required. Multi-screen packages get better per-screen rates. Talk to us for exact numbers.
Programmatic DOOH on the Underground
If you are already running programmatic display campaigns, extending into tube digital screens is a natural next step. Same DSP workflow. Same audience targeting logic. But your ads appear on physical screens in front of real people in real locations, not banner ads being ignored on a website.
Programmatic DOOH on TfL screens lets you set flexible budgets, target specific stations and times, and optimise in real time. No long-term commitments. No minimum booking periods on most platforms. Start small, see results, scale up. We set this up for brands every week.
“We ran digital screens at Kings Cross and Oxford Circus alongside our social campaign. The brand search uplift during the tube activity was clear and measurable. Monster Outdoor handled the screen selection and content delivery. Dead simple from our end.”
Head of Digital, E-commerce Brand
2.5x
More Engagement
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Print Costs
24hr
Content Swaps
How Booking Works
Direct booking or programmatic. We handle both. Tell us what you need and we will recommend the right approach.
Brief & Objectives
Campaign goals, target audience, preferred stations, budget. We recommend the right screens and whether to go direct or programmatic.
Screen Selection
We pick the highest-impact digital positions based on passenger data and screen visibility. Availability checked in real time. Best placements secured.
Content & Upload
Full tech specs provided for every screen type. We can produce your video and animated content or work with your team. TfL approval handled. Content uploaded electronically.
Live & Reporting
Campaign live across the network. Programmatic campaigns get real-time optimisation. Full reporting with impressions, screen-by-screen breakdown, and performance data.
More Tube Advertising Options
Digital works best when paired with static formats for sustained presence. Here is what else is available across the network.
Digital Tube Advertising FAQ
Trusted by Leading Brands
What Our Clients Say
“We needed 200 bus supersides across 6 cities in under 3 weeks. Monster sorted the lot, including last-minute artwork changes two days before print. Campaign went live on time and the POE pack was thorough. Will use again.”
Rachel Simmons
Media Agency, London
“First time running OOH for our brand and the team made it painless. They recommended a mix of tube posters and AdBike activations which we hadn't considered. The tube campaign alone drove a 30% spike in website traffic that week.”
David Chen
E-commerce Brand
“We've worked with a few outdoor agencies and Monster are the most responsive by far. Quick turnaround on quotes, honest about what works and what doesn't, and the reporting is solid. They handle all our UK OOH now.”
Sarah Kapoor
Marketing Director, FMCG
Get Your Free Digital Tube Quote
Tell us your objectives and budget. We will come back within the hour with recommended screens, stations, and exact pricing. Direct booking or programmatic, whatever suits.