16:57 / Thu 5 Nov 2026
Photography: Tim Ireland
Case study / 96-sheet billboard / 26 Oct to 8 Nov 2026
Corteiz x Nike R419.
96-sheet billboard,
Shepherd's Bush, London.
One 96-sheet on Shepherd's Bush Roundabout in west London, for two weeks. Booked for Corteiz x Nike through a New York media buying agency, printed and posted by Monster Outdoor, and photographed from daylight into dusk.
3h 31m
from the first email to three routes, Tuesday 6 October
40 ft
wide and 10 ft high: the largest standard UK paper billboard
5 days
from the artwork arriving to the start date
2 weeks
live, Monday 26 October to Sunday 8 November 2026
The brief
A New York agency.
A London billboard.
Tuesday 6 October 2026, 11:36. An email from a New York media buying agency about out of home in London for Corteiz x Nike.
The first brief was digital. At 15:07 the same afternoon, three hours and thirty one minutes after the first email, the agency had three routes from us: a digital screen, roadside sites and a digital mall network.
Then the brief changed. The agency moved from digital to static print, on one site for the whole run, and we recommended one site: the 96-sheet billboard on Shepherd's Bush Roundabout. It was booked on Monday 12 October, for two weeks from Monday 26 October.
One board, one site, the whole run. A printed poster is the only advert on its board for every day of the campaign.
The site / Shepherd's Bush Roundabout, west London
A 96-sheet billboard on Shepherd's Bush Roundabout.
A 96-sheet is 40 ft wide and 10 ft high, about 12.2 m by 3 m. It is the largest standard paper billboard in the UK, twice the width of a 48-sheet (96-sheet vs 48-sheet).
This one stands above the railings and a row of hire bikes on the roundabout, and in the photographs buses, a black cab, a cyclist and people on foot all pass right in front of it. More sites like it: billboard advertising in London.
The size, to scale
40 ft / 12.2 m
10 ft
3 m
- 96-sheet
- 40 ft by 10 ft
- about 12.2 m by 3 m
- 48-sheet
- 20 ft by 10 ft
- about 6 m by 3 m
The release
The Shox R419 is Corteiz's version of the Nike Shox R4. The name joins R4 with the 419 of founder Clint 419's name. The first look was reported on 19 October 2026.
Source: Hypebeast and HotNewHipHop, 19 October 2026
Thursday 5 November 2026 / 15:55 to 17:57
Two hours on Shepherd's Bush Roundabout.
Photographer Tim Ireland shot the board from the street, from the last of the afternoon light until after dark: 21 photographs. Six of them follow, in the order they were taken, each with its time from the camera.
Afternoon / Shepherd's Bush Roundabout
15:55
Afternoon / Shepherd's Bush Roundabout
15:55
Foot traffic.
Grey afternoon light. People walk past on the pavement, R419 on the left, SHOX on the right, hire bikes along the wall.
Last light / Shepherd's Bush Roundabout
16:38
Last light / Shepherd's Bush Roundabout
16:38
The red bus.
The last of the daylight. A red London bus and a white car blur past below the board.
Blue hour / Shepherd's Bush Roundabout
16:58
Blue hour / Shepherd's Bush Roundabout
16:58
Blue hour.
A red London bus and a white van blur past the board, and two people stand by the hire bikes.
Headlights on / Shepherd's Bush Roundabout
17:25
Headlights on / Shepherd's Bush Roundabout
17:25
The junction.
A red scooter, a black cab and a cyclist come through the junction under the board.
Front-on / Shepherd's Bush Roundabout
17:36
Front-on / Shepherd's Bush Roundabout
17:36
Forty feet.
Front-on, the poster fills the frame: R419 and SHOX across the full 40 ft, one person waiting on the pavement while the traffic streaks past.
After dark / Shepherd's Bush Roundabout
17:57
After dark / Shepherd's Bush Roundabout
17:57
After dark.
The last frame of the shoot. Red tail lights streak past the railings and the parked bikes.
Photography / Tim Ireland
Daylight into dusk.
On Wednesday 4 November we offered the agency professional photography of the board. Tim Ireland shot it the next afternoon, Thursday 5 November, from 15:55 to 17:57: 21 photographs, from grey daylight through blue hour to red tail lights after dark.
Every photograph of the board on this page is his. A 96-sheet is built to be seen from the road, so that is where he stood.
Timeline
Artwork five days out. Still on time.
The usual artwork deadline for a billboard is two weeks before it goes live. The Corteiz x Nike artwork arrived on Wednesday 21 October, five days before the start date. We printed it, the board went up in the posting window, Sunday 25 to Wednesday 28 October, and the end date did not move.
Tue 6 Oct
11:36
The enquiry
A New York media buying agency emails about London out of home for Corteiz x Nike.
Tue 6 Oct
15:07
Three routes
A digital screen, roadside sites and a digital mall network, sent the same afternoon.
Mon 12 Oct
Booked
One site, static print
By the booking, the brief is static print on one site for the whole run. One 96-sheet, two weeks.
Wed 21 Oct
Artwork
Five days out
The artwork arrives five days before the start. The usual deadline is two weeks before live.
Sun 25 to Wed 28 Oct
Posting
Printed and posted
Monster Outdoor prints the poster and it goes up in the posting window.
Mon 26 Oct
Live
Two weeks on the roundabout
The campaign starts on its booked date.
Thu 5 Nov
15:55
Photographed
Tim Ireland shoots the board until 17:57, daylight into dusk. 21 photographs.
Sun 8 Nov
Last day
End date unchanged
The end date did not move.
Need a billboard in London? Get a plan and a price.
Book a 96-sheetThe plan
What ran.
96-sheet billboard
Shepherd's Bush Roundabout, west London
26 Oct to 8 Nov
Static print on one site for the whole run. 40 ft by 10 ft, one 2-week cycle.
Booking
Monster Outdoor
Mon 12 Oct
Booked through a New York media buying agency, for Corteiz x Nike.
Print and posting
Monster Outdoor
25 to 28 Oct
Printed from artwork that arrived five days before the start, and posted in the posting window.
Photography
Tim Ireland
Thu 5 Nov
21 photographs, 15:55 to 17:57, daylight into dusk.
Book a 96-sheet like this
How to book a 96-sheet billboard in London.
Four steps, the same for all the billboard advertising we book, whether the client is in London or New York. For a price by area and weeks, use the billboard cost calculator: it has the 96-sheet billboard cost for London and outside London.
01
Tell us the area, dates and budget
Where you want to be seen, when, and roughly what you want to spend. One site or a plan across the UK.
02
Choose your sites
We send options with a photograph of each site, so you see every site before you commit.
03
Artwork and print
We give you the template and specification for your format, check your artwork for free and manage the print production.
04
Go live
A printed billboard typically goes live 2 to 3 weeks after you confirm the booking. We post it and send photo proof of posting.
Questions
96-sheet billboard questions.
How big is a 96-sheet billboard?
+
A 96-sheet billboard is 40 ft wide by 10 ft high, about 12.2 m by 3 m. It is the largest standard paper billboard in the UK and twice the width of a 48-sheet, which is 20 ft by 10 ft (about 6 m by 3 m). The Corteiz x Nike board at Shepherd's Bush Roundabout is a 96-sheet.
How far ahead do you need to book a billboard in London?
+
A printed billboard usually goes live 2 to 3 weeks after you confirm the booking, and the usual artwork deadline is two weeks before the start. This one was booked on Monday 12 October 2026 for a start on Monday 26 October. The artwork arrived on Wednesday 21 October, five days before the start, and the board still went up in the posting window with the end date unchanged. Digital screens can be quicker, sometimes a few days.
Should I choose a static or a digital billboard?
+
A static poster is the only advert on its board for the whole campaign, which gives you 100% share of voice. A digital screen rotates between several advertisers, typically about 10 seconds each, but the creative is easy to change. This brief started as digital, and the agency chose static print on one site for the whole run.
Can a US or overseas agency book UK billboards with you?
+
Yes. This campaign was booked by a New York media buying agency. Their first email arrived at 11:36 UK time and three options went back the same afternoon at 15:07. We booked the site, handled the print and the posting in London, and arranged the photography.
How much does a 96-sheet billboard cost in London?
+
It depends on the site, the area and how many 2-week cycles you book. Our billboard cost calculator gives a 96-sheet price for London and for outside London, plus print. Some networks have a minimum order of £1,000 + VAT, and some premium networks have higher minimums.
How long does a 96-sheet billboard campaign run?
+
Billboards are sold in 2-week cycles, and campaigns can run from 2 weeks to 12 months or longer. The Corteiz x Nike board was booked for one cycle: Monday 26 October to Sunday 8 November 2026.
Do you print and put up the poster, and do I get proof?
+
Yes. We give you the template and specification for your format, check the artwork and manage the print production, then the poster is posted on site and you get photo proof of posting. On this campaign we also arranged professional photography of the board, by photographer Tim Ireland.
Get in touch
Booking a billboard in London?
Tell us the area, the dates and a budget. You get back sites with photographs and a price, from one 96-sheet to a plan across the UK.
- 96-sheets, 48-sheets and digital billboards across the UK
- Template, free artwork checks, print and posting handled
- Photo proof of posting
- Agencies outside the UK welcome: this one was booked from New York
Or call 020 3906 1172
Start here
Get a billboard plan
Credits
- Brand
- Corteiz x Nike
- Booked by
- A New York media buying agency
- Format
- 96-sheet billboard, 40 ft by 10 ft
- Site
- Shepherd's Bush Roundabout, west London
- Live dates
- Monday 26 October to Sunday 8 November 2026
- Booking, print and posting
- Monster Outdoor
- Photography
- Tim Ireland
The advertising shown is Corteiz and Nike's own. Photography: Tim Ireland.
