Billboard Cost Calculator UK 2026
The UK's only interactive billboard advertising cost calculator. Select your format, choose your cities, set your campaign duration, and get instant price estimates. No signup required.
1Choose Your Format(s)
Select one or more billboard formats. Set the number of sites for each.
2Choose Location(s)
Select one or more cities. Price adjusts by location.
3Campaign Duration
Longer campaigns get better rates
Select a format and at least one location to see your estimate
How Billboard Pricing Works in the UK
Format
Billboard size is the biggest cost driver. A standard 48-sheet (3m x 6m) is the most popular and cost-effective format. 96-sheets cost roughly double. 6-sheet panels at bus stops are the most affordable entry point. Digital screens cost more but allow dynamic content and creative flexibility.
Location
City and specific site location significantly impact price. London sites cost 2-3x more than equivalent regional sites. High-traffic roads, motorway junctions, and city centre locations command premium rates. Sites in smaller towns offer the best value per impression.
Duration
The standard booking cycle is two weeks. Longer campaigns get better per-week rates: a 12-week booking typically costs 20-30% less per week than a 2-week booking. Annual contracts offer the deepest discounts, often 40-50% below two-week rates.
Volume
Booking multiple sites unlocks volume discounts. Three or more sites in the same campaign typically qualify for 5-20% off, depending on total quantity. Multi-city campaigns benefit from consolidated media buying across different owners.
How to Use the Calculator
Choose Format
Select one or more billboard formats. Set the number of sites you want for each.
Pick Cities
Choose which UK cities you want to advertise in. Select multiple for a nationwide campaign.
Set Duration
Pick your campaign length from 2 weeks to 12 months. Longer runs get better rates.
Get Estimate
See your estimated cost range instantly. Enter your details for a detailed quote with specific sites.
Billboard Advertising Prices at a Glance
Starting prices for a 2-week campaign. Actual costs vary by city and site.
| Format | Size | Starting From | Best For |
|---|---|---|---|
| 6-Sheet Panel | 1.2m x 1.8m | £300 | Local targeting, pedestrian areas |
| 48-Sheet Billboard | 3m x 6m | £650 | Roadside brand awareness |
| 96-Sheet Billboard | 3m x 12m | £1,500 | Maximum roadside impact |
| Bus Shelter / Backlit | 1.2m x 1.8m | £300 | High footfall, illuminated |
| Digital Billboard | 3m x 6m | £850 | Dynamic content, flexibility |
| Digital Spectacular | Various | £5,000 | Landmark locations, premium impact |
Prices exclude VAT and production. Use the calculator above for estimates specific to your campaign.
Billboard Cost Calculator FAQs
Ready to Get a Precise Quote?
Use the calculator above for instant estimates, or call us for expert advice on your billboard campaign.
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