Billboard Cost Calculator UK 2026

UK billboard advertising prices in 2026 typically range from £320 to £5,000+ for a 2-week campaign, depending on format and location. One 6-sheet poster costs £320 including print (from £215 + print a panel for 25 or more outside London, on networks with a higher minimum order), a standard 48-sheet roadside billboard from £425 + print, a 96-sheet large-format billboard from £895 + print, and digital 48-sheet billboards from £955 (1-in-6 share of time) for 2 weeks. Digital spectaculars cost from £4,250 for 2 weeks outside London and £6,400 to £10,600 in London (1-in-6 share of time). Landmark screens such as Piccadilly Circus are priced by the week, on request.

Our 2026 price list is per site for a 2-week cycle, before volume discount and excluding VAT. A 6-sheet panel is £320 including print for 1 to 4 panels. From 5 panels it is £240 to £320 + print each, or from £215 + print for 25 or more outside London. Bus shelter panels are £320 including print, or from £215 + print each for 25 or more shelters outside London and from £265 + print each for 20 or more in London. A 48-sheet billboard is £620 including print for 1 or 2 sites (£560 in Sheffield), then £425 to £480 + print each, or up to £1,060 + print in London. A 96-sheet is £895 to £955 + print outside London. In London it is £2,650 to £4,240 + print, or from £955 + print each for 6 or more. A digital 48-sheet is £1,230 to £1,590 a screen at a 1-in-6 share of time (from £955 in Sheffield), with no print. Some premium networks have higher minimums. These are the rates the calculator uses.

Billboard advertising in London costs more than the rest of the UK for some formats, due to higher footfall and demand. A standard 48-sheet billboard in London starts from around £425 + print for 2 weeks, the same as the regional rate. Digital roadside billboards in London run £1,230 to £1,590 per 2-week cycle (1-in-6 share of time). Large digital spectaculars in London cost £6,400 to £10,600 per 2-week cycle (1-in-6 share of time), and premium iconic sites, such as the landmark screens at Piccadilly Circus or Westfield London, are priced on request. Bus advertising in London starts from £65 + print per panel for 2 weeks.

Digital billboards in the UK cost from £450 per 2-week cycle (1-in-6 share of time) for smaller digital 6-sheet panels, £530 to £745 for digital bus shelter screens, £955 to £1,590 for digital 48-sheet roadside screens, and from £4,250 for digital spectaculars outside London, or £6,400 to £10,600 in London. Landmark screens such as Piccadilly Circus are priced by the week, on request. Digital formats cost more than paper billboards of the same size: one digital 48-sheet is £1,230 to £1,590 (from £955 in Sheffield), against £620 including print for one paper 48-sheet. In return they need no print and offer dynamic creative, dayparting (changing your ad by time of day), and the ability to update messaging remotely. Most digital billboards run your creative on a shared loop with other brands, usually 1 slot in 6 (a 10-second ad in a loop of about a minute).

The cheapest classic billboard format in the UK is a 6-sheet panel, with prices from around £215 + print for a 2-week campaign in regional areas. For roadside billboards, a 48-sheet standard panel starts from £425 + print. Bus shelter panels start from around £215 + print per 2 weeks. If you are on a tight budget, a single well-placed regional 6-sheet can deliver tens of thousands of impressions from around £320 incl print.

Our calculator provides indicative price ranges based on real market rates from UK media owners. Actual costs may vary by 10-20% depending on exact site availability, seasonality, and current demand. For a precise quote with specific site recommendations, submit your details through the calculator and we will come back to you within one working day.

The prices shown include the media rental cost for the billboard site. For sites marked + print, production (printing) typically adds £150 to £400 per poster depending on format, or is not required for digital formats. We include free artwork checks and format-specific design guidance with every booking. VAT is not included in the estimates shown.

Billboard pricing is driven by audience size and demand. London has the highest rates: a central 48-sheet can be up to £1,060 + print, against up to £480 + print elsewhere. Outside London and Sheffield, the calculator prices standard billboards at the same rates in every town, and the price of a given site depends on the site itself. Sheffield is cheaper for one or two 48-sheets and for digital 48-sheets.

Outside London and Sheffield, the calculator prices standard billboards at the same rates in every town, including Southampton, Nottingham, Aberdeen, Derby, Bournemouth and Norwich. For 2 weeks, excluding VAT, one 48-sheet is £620 including print and three 48-sheets are £1,211 to £1,440 + print. A 6-sheet panel is £320 including print, a 96-sheet £895 to £955 + print and a digital 48-sheet £1,230 to £1,590. Sheffield is cheaper for two formats: one 48-sheet is £560 including print, and digital 48-sheets start from £955. Southampton and Nottingham are in the calculator list. For any other town, choose Other / Nationwide.

The most affordable option is a 6-sheet panel, starting from around £215 + print for two weeks. For roadside billboards, a standard 48-sheet starts from approximately £425 + print for two weeks. If you are on a tight budget, a single well-placed site in a regional city can deliver thousands of daily impressions for under £1,000.

For 2 weeks outside London, excluding VAT: around £1,000 buys one 48-sheet (£620 including print) or three 6-sheet panels (£912 to £960 including print). Around £3,000 buys one digital 48-sheet and two 48-sheets (£2,347 to £2,830 including print), or three 48-sheets at £1,211 to £1,440 for the media, with print extra at cost. Around £5,000 buys three digital 48-sheets (£3,506 to £4,770, no print needed), or five 48-sheets at £2,019 to £2,400 for the media, with print extra at cost. These are the calculator figures for each booking. Each range runs from the lowest rate, with any volume discount taken off, to the full rate for the dearest sites. Packages of 3 or more 48-sheets, 5 or more 6-sheets and most digital 48-sheets have a minimum order of £1,000 + VAT. Some premium networks have higher minimums.

Single sites can be booked on their own. The lowest-priced booking in the calculator is one 6-sheet or bus shelter panel at £320 including print, and one 48-sheet billboard is £620 including print (£560 in Sheffield), for 2 weeks, excluding VAT. Packages of 3 or more 48-sheets, 5 or more 6-sheets and most digital 48-sheets have a minimum order of £1,000 + VAT. Some premium networks have higher minimums. The calculator applies these minimums to your estimate and takes a volume discount off from 3 sites.

We negotiate volume discounts with media owners on your behalf. The calculator takes a volume discount off from 3 sites. On most billboard formats the saving comes to about 5% to 6%, and longer campaigns cost a little less per fortnight. For large or national campaigns, get in touch for a bespoke rate.

Billboards are sold in 2-week cycles, so a month is usually a 4-week booking. Outside London and Sheffield, excluding VAT, the calculator gives these totals for 4 weeks: one 6-sheet or bus shelter panel £600 to £640 including print, one 48-sheet £1,147 to £1,240 including print, three 48-sheets £2,400 to £2,880 + print, one 96-sheet £1,680 to £1,910 + print and one digital 48-sheet £2,310 to £3,180. For 12 weeks (3 months), one 48-sheet is £2,976 to £3,720 including print and three 48-sheets are £7,200 to £8,640 + print. Sheffield is cheaper for one 48-sheet and for digital 48-sheets. Longer runs cost a little less per fortnight.

Billboards are booked in 2-week cycles. The calculator prices 2, 4, 8, 12, 26 and 52 weeks, so you can plan anything from 2 weeks to 12 months, and longer runs cost a little less per fortnight. A single week or day is not usually possible on a standard billboard.

Yes. The calculator includes digital billboards (Digital 48-sheet) and digital spectaculars. Digital formats typically cost more per two-week cycle than static billboards but offer advantages like dynamic creative, dayparting, and the ability to change your message remotely. Select "Digital Billboard" or "Digital Spectacular" in the format picker to see pricing.

For the best site selection and pricing, we recommend booking 4-6 weeks ahead. High-demand locations and periods (Christmas, summer, major events) should be booked 2-3 months in advance. Last-minute bookings are often possible but may come with a 15-25% premium and limited site choice. Our team can advise on optimal timing for your campaign.

A printed billboard typically goes live 2 to 3 weeks after you confirm the booking. That leaves time for artwork approval, printing and posting, and the usual artwork deadline is two weeks before the start. Digital billboards can be quicker, sometimes a few days, because there is nothing to print.

Yes. While the calculator shows 12 of the most popular cities plus a nationwide option, we can book billboard advertising in any town or city across the UK. If your target location is not listed, select "Other / Nationwide" and specify your requirements when you submit your details. We have access to over 50,000 billboard sites across the country.