London Taxi Advertising: Black Cab Ads in London and UK Cities

In London, supersides start from £600 + VAT per cab for 4 weeks, production included, and full livery wraps start from £3,000 + VAT per cab for 4 weeks, with production and tip seats included. Rear windows, tip seats on their own, in-cab screens, receipts and leaflets are priced on request, and so are cabs outside London. Your total depends on the format, the number of cabs, the number of weeks and the city. Minimum orders vary; we confirm yours in the quote. In London any bodywork defects must be repaired before an ad goes on, and the guidance says a cab should be resprayed to a manufacturer base colour when it stops carrying advertising. Tell us your city, dates, format and number of cabs and we send a plan and price.

Black cab advertising is usually booked per cab for a set number of weeks. Tell us the city, dates, format and how many cabs you want. We check availability and send a plan and price. Once you confirm, we send the artwork template for the cab model, you send your artwork (or we design it), and the ads are printed and fitted. The cabs then work as normal for the length of your campaign, and the ads are removed at the end. In London every taxi ad must follow the published guidelines for advertising on London taxis.

Outside the cab: a full livery across the body, supersides on the lower doors with the same ad on both sides, a rear-window ad in one-way film, and wheel trims alongside a livery or superside campaign. Inside: panels on the base of the tip-up seats, the bulkhead above the partition on older cabs, leaflets in an approved dispenser, the back of receipts, and in-cab screens in cabs fitted with an approved system. Drivers can also hand out samples of the advertised product at the start or end of a journey. In February 2024 TfL said it was not approving digital taxi-top screens in London.

No. Cabs have no fixed routes: drivers go where their passengers ask, so your ad travels with them across the city rather than staying on one street. You choose the city, the format, the number of cabs and the dates. If you need an exact street, venue or time, add a Monster AdVan or Digital AdBikes, which follow a route planned with you.

A full livery puts your ad across most of the cab’s body (the front, boot lid, windscreen and side windows, tyres and bumpers stay clear), but it takes the longest to produce and fit. Supersides sit on the lower door panels, with the same ad on both sides. They need less production and are quicker to fit, so the same budget usually covers more cabs. In London, supersides start from £600 + VAT per cab for 4 weeks and a full livery from £3,000 + VAT per cab for 4 weeks, both with production included, and the full livery price also includes tip seats inside. Tell us your goal and budget and we suggest the mix.

It depends on your goal, city and budget, so we plan it with you rather than give one answer for everyone. A handful of cabs in full livery can suit a launch or PR moment in central London, while more cabs on supersides spread a message further. Each cab is booked for a set number of weeks. Tell us your dates and budget and we suggest how many cabs to book and for how long.

It depends on the format. A full livery typically takes the longest, because each cab has its bodywork prepared, is wrapped in a workshop and has to come off the road to be fitted, so cabs usually go out in batches. Supersides, rear windows and tip seats are quicker to fit. In-cab screens depend on cabs that already carry an approved system. Give us your start date when you brief us and we tell you what is realistic.

Most printed taxi ads do not need approval before they go on, but they must follow TfL’s advertising policy and its taxi advertising guidelines, and an ad that does not comply can be changed or removed. In-cab screens and other new electronic systems need approval first, and an ad with any foreign language needs an English translation sent to TfL before it is fitted. Since 25 February 2019, ads for food and non-alcoholic drink high in fat, salt or sugar have been restricted in London taxis too, so tell us the product when you brief us.

No. Commercial advertising is not allowed on private hire vehicles in London, such as minicabs and the private hire cars booked through ride-hailing apps. That makes licensed black cabs the only taxis you can advertise on in London. Outside London, taxis and private hire cars are licensed locally, so the rules vary from place to place.

Outside London, taxis are licensed locally, so the rules on advertising, and what you can book, change from city to city. Tell us the city, such as Glasgow, Edinburgh, Manchester or Birmingham, with your dates and format, and we check which cabs and formats are available there and send a plan and price.