Shopping Centre Advertising
Screens and posters inside UK shopping centres, and supermarket screens inside the store and outside it. We plan across the networks that sell them, from one brief. Shopping centre screens start from £530 + VAT per screen for 2 weeks, with no print cost. Send your brief and we send back a costed plan.
What you can book
- Mall digital screens
- Entrance and atrium screens
- Landmark screens and media walls
- Escalator and lift panels
- Paper 6-sheet posters
- Supermarket screens, inside and out
The short answer
Shopping centre advertising at a glance
- What it is
- Shopping centre advertising, also called shopping mall or in-mall advertising, means adverts on digital screens and posters inside UK shopping centres. This page also covers supermarket advertising, inside the store and outside it.
- What you can book
- Mall digital screens, large entrance and atrium screens, landmark domes and media walls, escalator and lift panels and paper 6-sheet posters. At supermarkets: screens by the entrance and in the foyer, posters and screens on the forecourt and in the car park, and screens near the tills where the retailer sells them.
- How buying works
- Each centre’s or supermarket chain’s advertising is sold by the company that holds its advertising rights, and we plan across them from one brief. On shopping centre screens you buy a share of the loop, typically 1 slot in 6 (a 10-second advert in a loop of about a minute), in 2-week cycles.
- How long
- On shopping centre screens, typically 2 weeks or more. Allow 1 to 2 weeks to book so the screens you want can be held, and book earlier for Christmas.
- What it costs
- Shopping centre screens from £530 + VAT per screen for 2 weeks, and large entrance and atrium screens from £2,650 + VAT per screen for 2 weeks, each for a 1-in-6 share of the screen’s time. Supermarket screens inside the store from £425 + VAT per screen for 2 weeks, and you have the screen to yourself. Other formats are priced on request. Minimum orders vary by network; we confirm yours in the quote.
- How to book
- Send your brief with the form below or call 020 3906 1172, and we come back with a costed plan for your dates.
Shopping centre advertising formats
Shopping centre display advertising comes in five main kinds, from mall screens at eye level to landmark domes and media walls. The paper 6-sheet has a standard size; the others vary by centre, and we send the exact specification for whatever you book.
Mall digital screens
From £530 + VAT per screen for 2 weeks
Portrait digital screens at eye level, on their own or in runs along the mall. They need portrait artwork and can run video and animation as well as still images.
- Where: Entrances, the malls between stores, near escalators and in food courts
- Size: Portrait, about the size of a 6-sheet poster
- How it is bought: Digital: a share of the loop, typically 1-in-6, in 2-week cycles
Large entrance and atrium screens
From £2,650 + VAT per screen for 2 weeks
Bigger screens where shoppers arrive and where the malls meet. They give one advert a much larger canvas than a mall screen.
- Where: Above main entrances and in central atriums
- Size: Large landscape or portrait screens; sizes vary by centre
- How it is bought: Digital: the from price is for a 1-in-6 share over 2 weeks; other shares and booking periods vary by screen
Landmark screens, domes and media walls
Priced on request
Domes, LED media walls and clusters of screens built into the centre itself. They suit launches and seasonal campaigns, and we check what each one offers for your dates.
- Where: The main feature spaces of larger centres
- Size: Built for each space; sizes vary
- How it is bought: Digital: booking terms vary by centre
Escalator and lift panels
Priced on request
Panels and wraps on the escalators and lifts that people ride between floors, seen at close range as they travel. Available in centres that offer them.
- Where: Escalator sides and lifts
- Size: Sizes vary by centre
- How it is bought: Printed panels or vinyl wraps: print and fitting are part of the cost
Paper 6-sheet posters
Priced on request
The standard poster size you also see in train stations and bus shelters. A good fit for one clear message held for the whole campaign.
- Where: Along the malls, at entrances and in car parks
- Size: 1.2 m x 1.8 m (4 ft x 6 ft)
- How it is bought: Paper: usually the only advert in its frame for the whole cycle; print and posting extra
The photos show the formats. They are not Monster Outdoor campaigns.
What you can run on shopping centre screens
Portrait artwork
Portrait screens need portrait artwork. We send the exact specification for each screen you book.
Video and animation
Shopping centre screens can run video and animation as well as still images.
QR codes and more
QR codes work well where people stand and wait, as they do in shopping centres. Some screens also offer touch, NFC or AR, checked against your brief and priced on request.
Changes mid-campaign
Digital artwork can be changed during the campaign, usually within 24 hours.
Digital 6-sheets on high streets and at bus shelters are on our digital billboard advertising page. For poster and billboard sizes, see billboard types and sizes.
Supermarket advertising: screens inside and outside the store
Advertising in supermarkets puts your advert where people do their weekly shop. We book supermarket screens inside the store, and screens and posters outside it, in one town or across a region, as each network allows.
Outside the store
Priced on request
- Portrait digital screens by the entrance and exit
- Posters and screens on the forecourt
- Car park posters and screens
Seen by shoppers as they park, walk in and head back to the car. Car park advertising also reaches people driving in and out.
Inside the store
From £425 + VAT per screen for 2 weeks
- Screens in the entrance foyer
- Screens near the tills, where the retailer sells them
In-store screens can catch people as they start their shop and, where there are till screens, again as they pay. At the from price, your advert has the screen to itself.
Close to the shelf
Your advert can be seen just before people choose what to buy, which suits food and drink, household and health and beauty brands, and anything sold in store.
Local or regional
Pick the stores near your shop, branch or venue, the supermarkets in one town, or a whole region, as each network allows.
How it is bought
Supermarket screens are sold as store networks by whoever holds each chain’s advertising rights. What each chain offers outside advertisers varies, so we check it against your brief. Screens inside the store start from £425 + VAT per screen for 2 weeks; screens and posters outside the store are priced on request.
Where you can advertise in UK shopping centres
We book screens and posters in shopping centres across the UK, from large regional malls to city-centre malls and the centres above big stations. Some of the places where these formats run:
London and the South East
Such as Westfield London, Westfield Stratford City and Bluewater in Kent, and the shopping centre above Bond Street station, where we ran screens for the LAVA AGNI 4N launch.
Birmingham
Such as Bullring and Grand Central. Grand Central sits directly above New Street station, the busiest station outside London, with 36.6 million entries and exits in 2024-25 (Office of Rail and Road).
Manchester
Such as the Trafford Centre, and the shopping centres in Manchester city centre.
Newcastle and Gateshead
Such as the MetroCentre in Gateshead, and the shopping centres in Newcastle city centre.
Glasgow
Such as Silverburn and Braehead, and the shopping centres in Glasgow city centre.
These centres are examples of where shopping centre advertising runs, not a promise of a particular site. Availability changes from week to week, so we check your dates before you commit.
How booking shopping centre advertising works
Each shopping centre’s screens and posters, and each supermarket chain’s, are sold by the company that holds the advertising rights there. We plan across those networks for you, so one brief can cover several centres, stores and cities.
Send your brief
Who you want to reach, the centres, stores or towns, your dates and a budget range. Not sure where? We suggest places from your brief.
We plan it and cost it
Which centres or stores, which screens or panels, your share of time and the number of weeks, in one costed plan.
We hold the space
Once you approve the plan, we hold the screens or panels for your dates.
Artwork to specification
We send the specification for each screen or panel, check your artwork against it, and the centre or network approves the content before it runs. We can design it for you.
Your campaign goes live
Digital adverts start playing on the start date. Posters are printed and posted, and wraps are fitted.
Proof and changes
Proof-of-play reports for screens and, where the network supplies them, photos for posters. Changes to digital artwork are usually done within 24 hours.
Typical lead times
For most campaigns, allow 1 to 2 weeks so the screens you want can be held for your dates. Book earlier for the Christmas run-up and other busy shopping weeks, when popular screens book up first.
Digital can be very quick when screens have space: on our LAVA AGNI 4N launch, the first play, on the landmark screen above Oxford Street, ran under nine and a half hours after the artwork was handed over. Printed posters and wraps need extra time for print and fitting.
Rules and permissions
Adverts in shopping centres follow the CAP Code, the UK advertising code, which covers posters and other promotional media in public places, including moving images.
The screen owner deals with any permissions its screens need, so you do not apply to the council. We send your artwork to the centre or network for approval.
What drives the cost of shopping centre advertising
Shopping centre screens start from £530 + VAT per screen for 2 weeks, large entrance and atrium screens from £2,650 + VAT per screen for 2 weeks, and supermarket screens inside the store from £425 + VAT per screen for 2 weeks. Other formats are priced on request. Your price depends on the centre and on your plan, and these are the things that move it.
How many centres, stores and screens
One screen in one centre, a run of screens through one mall, or a network of centres or supermarkets across a region.
Which centre, and where in it
A large regional centre usually costs more than a smaller one, and an atrium or entrance screen more than one along a quieter mall.
Share of time
On shopping centre screens you buy a share of the loop, typically 1-in-6. A bigger share of the same screen costs more.
Number of weeks
Shopping centre screens are typically booked in 2-week cycles, so the cost follows the number of cycles you run.
Season
The Christmas run-up is a peak season, and popular screens book up first.
Digital or paper
Screens have no print cost. Paper posters add print and posting.
Production and fitting
Escalator wraps and lift wraps add print and fitting, quoted against your artwork.
Packages
Some networks sell packages of screens across a whole centre, which we compare with booking screens one by one.
Minimum orders vary by network; we confirm yours in the quote. Send your brief and we return a costed plan with a full breakdown.
Get a costed shopping centre plan
Tell us the centres, stores or towns, your dates and a budget range, and we send you a costed plan.
*Subject to availability
Who shopping centre advertising suits
People in a shopping centre or a supermarket are already out to buy, a few steps from the shops. In-mall advertising suits brands that want to be seen at that moment:
Use it with
Billboards near retail parks
Roadside billboards and 6-sheets on the roads into retail parks and out-of-town centres.
Digital AdVan
A moving digital billboard on the approach roads and around the centre, on the days that matter.
Digital AdBikes
Electric bikes with screens on the shopping streets around a centre or store.
Digital screens elsewhere
Roadside, station and high street screens in the same cities, booked in the same plan.
New to out of home? Start with what OOH advertising is, or see all our outdoor advertising services.
Shopping centre campaign example
Every detail below comes from each campaign’s own case study.
Shopping centre screens, London
LAVA AGNI 4N UK launch
For the UK launch of the LAVA AGNI 4N phone, 2 to 8 September 2026, we booked four screens in the shopping centre that sits on top of Bond Street station, including a corner screen you meet coming up from the ticket hall, a wall screen and a freestanding screen between the escalators.
By the weekend the escalator screen had moved on with the story and read sale is live. The same launch also ran on landmark and roadside screens across London, a digital AdVan and AdBikes.
Read the LAVA AGNI 4N case study →Shopping centre screens also sit alongside other formats in a plan: when a New York media buying agency asked about London out of home for Corteiz x Nike, a digital mall network was one of the three routes we sent the same afternoon. Read the Corteiz x Nike case study, or see all case studies.
Shopping centre advertising FAQs
Shopping centre screens start from £530 + VAT per screen for 2 weeks, for a 1-in-6 share of the screen’s time, and large entrance and atrium screens from £2,650 + VAT per screen for 2 weeks, also for a 1-in-6 share. Supermarket screens inside the store start from £425 + VAT per screen for 2 weeks, and you have the screen to yourself. Landmark screens, escalator and lift panels, paper 6-sheets and screens outside supermarkets are priced on request. Your price depends on the plan: how many centres, stores and screens you book, which centre and where in it (an atrium or entrance screen usually costs more than one along a quieter mall), your share of the screen’s time, how many weeks you run, and the season, with the Christmas run-up one of the busiest times. Screens have no print cost; posters and wraps add print and fitting. Minimum orders vary by network; we confirm yours in the quote. Send your brief and we return a costed plan with a full breakdown.
Each centre’s screens and posters are sold by the company that holds its advertising rights, which is often not the centre itself. Send us a brief with the centres or towns, your dates and a budget range. We plan the screens, hold them for your dates, check your artwork against each screen’s specification and send proof of play once you are live. One brief can cover several centres and cities.
Yes. Outside the store there are portrait digital screens by the entrance and exit, and posters and screens on forecourts and in car parks. Inside, there are screens in the entrance foyer and, where the retailer sells them, near the tills. What each chain offers outside advertisers varies, so tell us the stores or area you want and we check what is available for your dates.
Yes. You can book screens in one centre, such as the one your store is in or the nearest one to it. For supermarkets, depending on the network, you can pick stores in a single town or cover a whole region. Tell us the postcode or the stores and we plan around them.
Many mall screens are portrait digital screens about the size of a 6-sheet poster, so they need portrait artwork. A paper 6-sheet poster is 1.2 m x 1.8 m (4 ft x 6 ft). Large atrium screens, domes, media walls and escalator panels vary by centre. We send the exact specification for every screen and panel you book, and we can design the artwork for you.
Shopping centre screens are typically booked in 2-week cycles, and you can run for as many cycles as are free for your dates. For most campaigns, allow 1 to 2 weeks so the screens you want can be held for your dates, and book earlier for the Christmas run-up, when popular screens go first. Digital can go live very quickly when screens have space. Printed posters and wraps need extra time for print and fitting.
Shopping centre screens can show video and animation as well as still images, and we confirm the specification for each screen. On digital screens you can change the artwork during the campaign, usually within 24 hours. On our LAVA AGNI 4N launch, the escalator screen in the shopping centre above Bond Street station was switched to read sale is live by the weekend.
You do not apply to the council: the screen owner deals with any permissions its screens need. The centre or network does approve your artwork before it runs, and we handle that for you. Like all adverts on posters and screens in public places in the UK, it must follow the CAP Code, the UK advertising code, which also covers moving images.
Plays on digital screens are logged, and we send you proof-of-play reports that show where and when your advert ran. For posters, we send photos of your posters on site where the network supplies them.
Yes, subject to availability. Large centres such as Westfield London, Westfield Stratford City, Bluewater, the Trafford Centre, Bullring and Meadowhall carry advertising screens that advertisers can book. What is free changes from week to week, so tell us the centre and your dates and we check before you commit.
Send your shopping centre brief
Tell us the centres, supermarkets or towns you want, your dates and a budget range, and we send you a costed plan with a full breakdown.