Train Station Advertising in the UK

Station digital 6-sheet screens start from £690 + VAT per screen for 2 weeks, and station 4-sheet posters from £160 + VAT per panel for 2 weeks, plus print. Other formats, such as 6-sheet and 48-sheet posters and large concourse screens, are priced on request, because prices vary by station and format, and different stations have different sellers. The main things that set the price are the station and how many people use it, the format (a paper poster, a digital screen or a large concourse screen), your share of time on a digital screen, how many stations or panels you book, how many weeks or months you run, the time of year, and print and posting for paper posters. Minimum orders vary by network; we confirm yours in the quote. Send us your dates, the stations or area and a budget range, and we will come back with a priced plan for the sites that fit.

Advertising on trains is priced on request, and what you can book depends on the train operator. Some operators sell posters or panels inside carriages, some sell adverts on their on-board Wi-Fi, and a few offer full train wraps. The cost is set mainly by how many carriages or trains you book and for how long. A train wrap also needs design, printing and fitting, which are priced as part of the plan.

Yes. At many stations you can book a single poster or screen, which suits a local business, a recruitment drive or an event near one station. Brands often book a whole line, a region or the big hubs in several cities instead. Tell us the station and your dates, and we check what is free there.

Station posters use the standard UK poster sizes. A 4-sheet is about 1.0 m wide by 1.5 m high (portrait), a 6-sheet is 1.2 m by 1.8 m (portrait) and a 48-sheet is about 6.1 m wide by 3.0 m high (landscape). A digital 6-sheet is the screen version of a 6-sheet poster. Large concourse screens, gatelines and floor graphics vary from station to station, so we send the exact artwork specification for every site you book.

Yes. Many stations have portrait digital 6-sheet screens on platforms and concourses, and the big stations have large concourse screens. On a digital screen your advert plays in turn with other advertisers’ adverts, so you buy a share of time. Many screens can play moving artwork as well as stills, and we confirm what each screen accepts. Digital needs no printing, and the artwork can usually be changed during the campaign.

It depends on the format. Digital screens at the big stations are typically sold in 1 or 2 week periods, which suits a launch or a short burst. Posters at smaller regional stations are often sold by the month or on longer terms, such as 3, 6 or 12 months, because a printed poster is posted once and stays up. Tell us your dates and we will tell you what each station offers.

For most campaigns, allow one to two weeks so the sites you want can be held for your dates. Paper posters also need time for printing and posting, so allow longer for those. Busy times of year, such as the run-up to Christmas, fill early, so book sooner then. Digital screens can sometimes go live faster when space is free and the artwork is ready to specification.

Advertising space at stations is mostly sold by media companies under agreements with Network Rail, which runs 20 of the main stations itself, and with the train operators that run the others; some operators sell certain formats themselves. That means different stations, and sometimes different formats at the same station, have different sellers. As an outdoor advertising agency, we plan and book across them for you, so one brief can cover several stations and formats in a single proposal.

No. The London Underground is a separate network with its own stations, formats and prices. This page covers National Rail stations and trains across Great Britain. For Tube station posters, escalator panels, digital screens and carriage panels, see our Tube advertising page, and use the Tube cost calculator for Underground prices.

Adverts at Network Rail’s stations must follow Network Rail’s code of acceptance for commercial advertising and the UK advertising code (the CAP Code). Under Network Rail’s code, political adverts that call for support of a particular viewpoint, policy or action, or that attack a member or the policies of any government authority, are not approved. Train operators may add their own rules at the stations they run, and promotional stands and sampling need the station’s permission. We check your artwork against the rules before it goes for approval.